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Wayfair among firms fined millions for misleading sales tactics

Quelle

www.bbc.co.uk

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A woman sitting on a sofa and shopping online with her white phone while holding her red bank card in the other hand. She is leaning forward and wearing dark trousers and a white jumper.

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Wayfair and other firms fined £6m by competition watchdog for misleading sales tactics

Überblick

The Competition and Markets Authority (CMA) has fined Wayfair, Appliances Direct, and Gold's Gym a total of £6m for using misleading sales tactics, with customers set to receive refunds totalling £440,000. Wayfair received a £4.8m fine for false time-limited offers, Appliances Direct was fined £1.2m for deceptive urgency claims and automatic service add-ons, and Gold's Gym was fined £45,000 for failing to display clear total pricing for memberships.

Wichtige Punkte

  • Wayfair was fined £4.8m for using false time-limited offers and countdown timers.
  • Appliances Direct received a £1.2m fine for misleading customers and automatically opting them into extra services like recycling.
  • Gold's Gym was fined £45,000 for failing to disclose the total price of memberships upfront.
  • Appliances Direct and Gold's Gym have been ordered to issue refunds totalling £440,000 to affected customers.
  • All three firms cooperated with the CMA investigation and received a 40% reduction in their fines after settling early.
  • Representatives from Wayfair and Appliances Direct criticised the fines as disproportionate or excessive.
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