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Adidas is suing Australian fashion brand White Fox over a four-striped clothing design.
Überblick
Sportswear giant Adidas has launched legal action in the Federal Court of Australia against fast-fashion retailer White Fox. Adidas alleges that White Fox's four-striped clothing designs infringe upon its trademarked three-striped logo, which has been protected in Australia since 1957. Adidas claims the designs are deceptively similar and that White Fox is taking advantage of its reputation, and is seeking damages, profits, interest, and costs.
Wichtige Punkte
- Adidas is suing Australian fast-fashion label White Fox over a four-striped clothing and sock design.
- Adidas argues the four-stripe design is deceptively similar to its trademarked three-stripe logo, which has been registered in Australia since 1957.
- According to court documents, Adidas repeatedly asked White Fox to stop selling the disputed items since March, but the retailer refused.
- Adidas claims White Fox's marketing material has featured genuine Adidas items, potentially misleading consumers into thinking the brands are associated.
- Adidas is seeking damages, including the profits made by White Fox from the disputed products, plus interest and costs.
- The first court hearing is scheduled to begin on Friday in the Federal Court of Australia.