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Frozen yoghurt makes a UK comeback with new stores and high prices
Überblick
Frozen yoghurt (froyo) has returned as a popular trend in the UK, driven by nostalgia, social media, and its customisable nature. Despite tubs costing up to £12 and long queues, brands like Yo-Chi, Go Greek, Myka, and Frurt are attracting a diverse range of customers looking for an affordable luxury experience.
Wichtige Punkte
- Frozen yoghurt was a major trend in the UK during the late 2000s and early 2010s before declining due to market over-saturation.
- Several new stores, including Go Greek, Myka, Yo-Chi, and Frurt, have opened across the UK, drawing long queues.
- Customisable toppings and portion control appeal to consumers seeking a dessert perceived as potentially healthier or easier to moderate than ice cream.
- Market Data Forecast estimates the European frozen yoghurt market will reach £434m in 2026, up from £419m the previous year.
- Industry experts attribute the current revival to 2010s nostalgia, viral social media trends, and consumers treating the product as an experiential 'affordable luxury'.