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BBC News channel launches on YouTube for viewers in the UK and US
Überblick
The BBC News channel has launched as a live stream trial on YouTube for viewers in the UK and the US. The move is designed to expand access to trusted journalism, reach digitally-native and younger audiences, and counter audience fragmentation. BBC executives note the importance of making news available on platforms people use daily, though UK viewers watching live on YouTube technically still require a TV licence. The initiative also aligns with wider strategies regarding digital distribution, combating disinformation, and future funding discussions.
Wichtige Punkte
- The BBC News channel became available to stream live on YouTube for UK and US viewers as part of a trial.
- The expansion aims to reach younger and digitally-native audiences who use YouTube frequently.
- BBC News's director of AI, innovation and growth, Anjali Kapoor, stated the move brings trusted journalism to audiences where they are.
- UK viewers watching the live channel on YouTube technically still require a standard TV licence, though enforcement may be difficult.
- The strategy helps address audience fragmentation and forms part of wider discussions regarding future BBC funding models.