Understand
Why many shoppers prefer online retail over the High Street
Overview
An exploration of why several consumers prefer doing their shopping online rather than visiting physical stores, highlighting issues such as poor in-store sizing for plus-size individuals, physical accessibility challenges, overstimulation, and the decline of traditional High Streets. The article also examines Primark's plans to launch a home delivery service in Britain to compete with online rivals, alongside insights from retail analysts on the critical role of returns policies.
Key points
- Plus-size consumers often find in-store clothing sizes unreliable and demoralising, leading them to shop online.
- Physical accessibility issues, such as standing in long queues, can make in-store shopping impossible for individuals with mobility challenges or health conditions like Sandra Davies.
- Some shoppers avoid physical clothing stores due to overstimulation and prefer the better bargains and convenience available online, while still supporting physical spaces like independent bookshops.
- Primark is planning to launch a home delivery service in Britain, purchasing a warehouse in Sheffield to enable direct shipping, largely driven by competition from ultra-fast-fashion brands like Shein.
- Retail analysts note that a smooth, free, and quick returns policy is crucial for online retailers, though returns remain an expensive balancing act for businesses.