Understand
Visit Jersey receives £500,000 grant to increase visitor numbers in 2027
Overview
The Government of Jersey has awarded Visit Jersey a £500,000 top-up grant to fund advertising and marketing campaigns aimed at boosting visitor numbers and overnight stays in 2027. Ministers approved the funding to maintain the upward trend seen in the hospitality sector's improved 2026 season and to help stabilise the industry following recent cost pressures and lower visitor numbers.
Key points
- Visit Jersey has been given a £500,000 top-up grant by the Government of Jersey.
- The funding is intended for advertising and campaigns to attract more tourists in 2027.
- The grant supports the government's goal to grow the visitor economy by increasing overnight leisure visits and total visitor spend.
- The investment follows an improved 2026 season for the hospitality sector, which had previously faced rising costs and low visitor numbers.