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AI is creating a 'human premium' for art created by people - BBC News
Overview
The proliferation of generative artificial intelligence is sparking a debate about the value of human involvement in art, music, and writing, with some experts identifying a growing 'human premium' for works created by people. While many consumers express a preference for human-made art and value the shared human experience behind it, the rapid increase in AI-generated content and reliance on recommendation algorithms could challenge these preferences over time.
Key points
- Generative AI has raised questions about whether audiences care if art, music, literature, or design is created by humans or technology.
- Surveys show that while many listeners cannot distinguish between AI-generated and human-made tracks, a majority care that humans are involved in the creative process.
- Experts suggest that people value the knowledge that a human mind and effort lie behind a piece of art, creating what some describe as a 'human premium'.
- In response to AI content, some creators are leaning into messier or more unusual styles, and academics are exploring 'AI-free' or 'human-made' labels.
- The growing reliance on algorithms to discover and consume culture may lead people to increasingly accept AI-generated content in the future.
- Despite technological advancements, there is an ongoing uptick in the popularity of live, unpredictable, in-person experiences and events.