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'Live mannequins' promote female body confidence in Nantwich shop

Source

www.bbc.co.uk

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The outside of a double bay window shop, with women stood in either window in their underwear, and a fully dressed woman in the doorway

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'Live mannequins' promote female body confidence in Nantwich shop

Overview

Two women in their 50s acted as live mannequins in a lingerie shop window in Nantwich, Cheshire, as part of the Accepting Who We Are (AWWA) campaign to challenge ageism, promote self-acceptance, and encourage women to feel confident in their bodies.

Key points

  • Rachel Peru and Tina Boden, both in their 50s, stripped off to act as live mannequins in a lingerie shop window in Nantwich.
  • The demonstration aimed to challenge ageism, spark conversations, and encourage women to get proper bra fittings.
  • The campaign, Accepting Who We Are (AWWA), was launched in June 2025 by Boden and body confidence activist Peru.
  • Shop owner Kate Hinton stated that the event successfully stopped traffic and followed a previous successful live mannequin event held in February.
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