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Scottish designer braces for 'Claudia effect' after Traitors boost
Overview
Scottish fashion designer Judy R Clark is preparing for a surge in attention after presenter Claudia Winkleman wore her hand-knitted jumper and tank on Celebrity Traitors. Clark, who trained at Alexander McQueen and runs her own Edinburgh-based label using traditional Scottish textiles, worked secretly with Winkleman's stylist. Winkleman's signature styles on the hit show frequently drive significant interest and sales for independent British designers.
Key points
- Scottish fashion designer Judy R Clark had her designs worn by presenter Claudia Winkleman on Celebrity Traitors.
- Winkleman wore Clark's hand-knitted Ebony Puff Sleeve Knitted Jumper and Ebony Charcoal knitted tank on the show.
- Clark's brand is based in Edinburgh, utilizing traditional Scottish textiles such as Harris Tweed and heritage knits.
- Winkleman's stylist, Sinead McKeefry, has championed UK-made fashion and small independent businesses.
- The popularity of Winkleman's outfits on the show often creates a 'Claudia effect', leading to heightened public interest and sales for featured designers.