Understand
Social media posts failing to warn hikers of mountain dangers, rescuers say
Overview
Mountain rescue teams in Wales have warned that social media platforms like TikTok and Instagram are encouraging unprepared people to visit mountainous areas without proper kit or experience. Rescuers report a significant rise in call-outs, particularly among 18 to 24-year-olds, leading to volunteer burnout and unsustainable pressure on emergency services.
Key points
- Mountain Rescue England and Wales reports that emergencies involving 18 to 24-year-olds nearly doubled between 2019 and 2024.
- Llanberis Mountain Rescue Team is on track to reach 450 rescues by the end of the year, up from 147 in 2020.
- Rescuers state that social media posts showcase scenic views and ridges without depicting the potential dangers of bad weather or difficult terrain.
- Teams across Wales, including Brecon and Ogwen, are experiencing record high call-outs and growing concerns over volunteer burnout.
- Mountain rescue representatives are calling for a culture change and are engaging with influencers and ambassadors to promote mountain safety.