Understand
Great Yarmouth to host On The Beach music festival in June 2027
Overview
Pop star Olly Murs has been announced as the first headliner for the new four-day On The Beach music festival in Great Yarmouth, taking place from 17 to 20 June 2027. It marks the first expansion of the Brighton-based festival brand to a sister venue and is expected to be the first large-scale staged event on the beach since the noughties.
Key points
- Olly Murs is the first announced headliner, performing on 18 June 2027.
- The four-day On The Beach festival will run from 17 to 20 June 2027.
- This is the festival's first expansion outside of Brighton.
- The event will have a capacity of 5,000 people, making it about half the size of the Brighton event.
- Great Yarmouth previously hosted Channel 4's T4 Pop Beach events in 2003 and 2004.