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Citroen revives the 2CV as a retro electric concept car
Overview
French carmaker Citroen has unveiled a concept car at the Paris Motor Show, reviving its iconic 2CV brand with retro styling for the electric vehicle market. Aimed at boosting electric car sales and countering growing competition from Chinese manufacturers, the new small city runabout is expected to reach showrooms by 2028 with a target price of under £15,000. European automakers are increasingly leaning into heritage and nostalgia to appeal to consumers amid a challenging market for electric vehicles.
Key points
- Citroen has unveiled a concept car version of a revived 2CV at the Paris Motor Show.
- The new electric city car is planned to be in showrooms by 2028 and is expected to cost less than £15,000.
- The design features retro elements reminiscent of the original 1948 2CV, including flared wheel arches and a tall roof.
- European car manufacturers are increasingly using heritage and retro-nostalgia to market electric vehicles and differentiate themselves from new competitors.
- Established European brands face significant competition from Chinese manufacturers entering the market with affordable electric vehicles.