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New initiative hopes to boost East Midlands visitor economy by £1bn

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www.bbc.co.uk

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An image of Nottingham Castle taken at night while it is illuminated by yellow light.

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New Visit East Midlands initiative launched to boost regional visitor economy by £1bn

Overview

East Midlands Mayor Claire Ward has launched the 'Visit East Midlands' partnership and website at Nottingham Castle, aiming to increase the region's visitor economy by £1bn. The initiative, part of a broader growth plan encompassing Derby, Derbyshire, Nottingham, and Nottinghamshire, seeks to boost overnight stays from eight million to 12 million annually by 2035 by promoting local landmarks, film locations, and cultural heritage.

Key points

  • The Visit East Midlands partnership and website were launched by Mayor Claire Ward at Nottingham Castle.
  • The initiative aims to boost the regional visitor economy by £1bn and increase overnight stays from eight million to 12 million a year by 2035.
  • The combined authority area covers Derby, Derbyshire, Nottingham, and Nottinghamshire.
  • The platform acts as a central hub complementing existing local tourism websites like Visit Nottinghamshire and Visit Peak District and Derbyshire.
  • Plans include leveraging popular regional landmarks and film/TV connections, such as Chatsworth House and Wollaton Hall.
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