Understand
Tom Hardy spoof video brings Nantwich fitness trainer a massive Instagram following
Overview
Clare Eaton, a 56-year-old fitness instructor and personal trainer from Nantwich, saw her Instagram following surge from around 160 to approximately 450,000 after posting a humorous spoof video involving actor Tom Hardy. Eaton creates content aimed at mid-life women, incorporating her experiences with the menopause and everyday life. Her online success has led to a book deal about happiness in mid-life and the menopause, with her book launch relocated to a school hall to accommodate high attendance.
Key points
- Clare Eaton's Instagram following grew from 160 to about 450,000 within a year.
- The surge was triggered by a spoof video where she edited herself rushing to bed to be read a story by actor Tom Hardy.
- She creates fitness and lifestyle content targeted at mid-life women, sharing experiences like the menopause with a comedic twist.
- Her online popularity resulted in an offer to write a book about happiness and the menopause.
- The launch event for her book had to be moved from a local bookshop to a school hall due to high public demand.